It was very noticeable that during the summer past it was very difficult to obtain car hire in the Alicante and Costa Blanca regions. Here in Cabo Roig we had lots more enquiries for car hire than we have ever received before and it seems that the major car hire companies set aside many less cars this year than in previous years due to the recession, and demand outstripped availability making it almost impossible to book car hire in the area after about April time. It would therefore seem advisable, if you are travelling to the area next summer, to book your car early to avoid disappointment and the get the exact car that you require, rather than just opting for whatever is available. The vast majority of visitors to the area arrive at Alicante airport, so the best , and it seems cheapest option is to book an Alicante airport car hire, rather than booking one at your resort destination. Many visitors are somewhat reluctant to jump straight in at the airport, but in the long run this will prove to be the best option and you should not be put off as the roads in this part of Spain are excellent and signposting generally better than in the UK. Bon voyage. To help with your journey, you can find a handy Alicante airport map here: Alicante Airport Map.